Explain one limitation of secondary market research data, such as that presented in Extract D - Edexcel - A-Level Business - Question 2 - 2019 - Paper 1
Question 2
Explain one limitation of secondary market research data, such as that presented in Extract D.
The US coffee market 2016
- 12.3% Consumers aged 25 to 39
- 13.0% Co... show full transcript
Worked Solution & Example Answer:Explain one limitation of secondary market research data, such as that presented in Extract D - Edexcel - A-Level Business - Question 2 - 2019 - Paper 1
Step 1
Knowledge of limitations of secondary market research data
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Answer
One limitation of secondary market research data is that it may be outdated. For instance, the data presented in Extract D pertains to the year 2016. This means the consumer trends and preferences could have changed in the intervening years.
Step 2
Application of the limitation to Extract D
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Answer
In Extract D, the data that indicates 63.2% of coffee consumption is by consumers aged 40-59, is based on three-year-old information, which may no longer accurately reflect current consumption patterns.
Step 3
Analysis of the limitation
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Answer
The demographic information may have shifted, potentially affecting the accuracy and relevance of this data. Changes in consumer preferences or new coffee consumption trends may render the findings less useful for contemporary market analysis.
