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A customer-oriented business sells environmentally friendly shopping bags - HSC - SSCE Business Studies - Question 25 - 2009 - Paper 1

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A customer-oriented business sells environmentally friendly shopping bags. The business is considering using the following advertisement to market its product. One b... show full transcript

Worked Solution & Example Answer:A customer-oriented business sells environmentally friendly shopping bags - HSC - SSCE Business Studies - Question 25 - 2009 - Paper 1

Step 1

Define customer orientation

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Customer orientation is the business philosophy that puts the customer's needs and preferences at the center of a company's decision-making process. It involves understanding customer desires, tailoring products and services to meet those needs, and ensuring high levels of customer satisfaction. This approach helps businesses build strong relationships with their customers, fostering loyalty and long-term success.

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