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Ana purchased a new brand of football boots on the recommendation of her team-mates - HSC - SSCE Business Studies - Question 7 - 2006 - Paper 1
Question 7
Ana purchased a new brand of football boots on the recommendation of her team-mates. Which factor influenced Ana’s choice? (A) Competitiveness (B) Economic (C) Psyc... show full transcript
Worked Solution & Example Answer:Ana purchased a new brand of football boots on the recommendation of her team-mates - HSC - SSCE Business Studies - Question 7 - 2006 - Paper 1
Step 1
Which factor influenced Ana’s choice?
Answer
The correct answer is (D) Sociocultural.
Explanation: Ana's choice to purchase the football boots was influenced by her team-mates' recommendations. This indicates that her social environment and the relationships she has with her team-mates played a significant role in her decision-making process. So, it falls under the sociocultural factors that impact consumer behavior.