A confectionery company used to sell its chocolate bars direct to the public - HSC - SSCE Business Studies - Question 15 - 2016 - Paper 1

The market for the product has changed in a significant way. Initially, the confectionery company sold its chocolate bars directly to consumers, indicating a consumer market environment. However, with the shift to only selling their products through supermarkets, they are now relying on intermediaries to reach consumers. Consequently, the market has transitioned from a consumer market to an intermediate market (as supermarkets serve as intermediaries). Therefore, the appropriate answer is (C) From a consumer market to an intermediate market.