A manufacturer of dog biscuits would like to segment the market - HSC - SSCE Business Studies - Question 4 - 2010 - Paper 1

The correct segmentation strategy is promoting to high income consumers (Option B). This strategy is based on demographic segmentation, which involves targeting consumers based on their income level. By focusing marketing efforts on high income consumers, the manufacturer can differentiate its product offerings and tailor marketing messages that resonate with this specific group, ultimately aiming to increase market share in that demographic.