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What is an economic factor that could influence customer choice? A - HSC - SSCE Business Studies - Question 1 - 2022 - Paper 1

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What is an economic factor that could influence customer choice? A. Perception B. Recession C. Regulation D. Subculture

Worked Solution & Example Answer:What is an economic factor that could influence customer choice? A - HSC - SSCE Business Studies - Question 1 - 2022 - Paper 1

Step 1

B. Recession

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Answer

The correct answer is "B. Recession".

Explanation

An economic factor that can significantly influence customer choice is recession. During a recession, consumers typically experience reduced income and increased unemployment rates, leading to changes in spending behavior. This economic condition often results in a more cautious approach to purchasing decisions, as customers prioritize essential goods and services over luxury items.

Other Options

  • A. Perception: This is more of a psychological factor rather than an economic one.
  • C. Regulation: While regulations can affect markets, they do not directly reflect economic conditions influencing customer choice.
  • D. Subculture: Similar to perception, this relates to socio-cultural factors rather than economics.

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