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An engineering business that has been producing pollution control components for ten years, is now redesigning components to meet new environmental standards - HSC - SSCE Business Studies - Question 2 - 2005 - Paper 1
Question 2
An engineering business that has been producing pollution control components for ten years, is now redesigning components to meet new environmental standards. What ... show full transcript
Worked Solution & Example Answer:An engineering business that has been producing pollution control components for ten years, is now redesigning components to meet new environmental standards - HSC - SSCE Business Studies - Question 2 - 2005 - Paper 1
Step 1
What marketing strategy is the business currently concerned with?
Answer
The business is currently focused on the marketing strategy related to 'Product'. Since the company is redesigning its components to meet new environmental standards, this indicates an emphasis on modifications and enhancements to the product itself. This is essential in ensuring that the product complies with updated regulations and meets customer expectations.