Which of the following is an external source of change for a business? (A) Increase in consumer spending power (B) Modification of its marketing campaign (C) The decision to market its product using e-commerce (D) Provision of electronic payment facilities for customers - HSC - SSCE Business Studies - Question 10 - 2009 - Paper 1

To determine which option is an external source of change, we must consider the definitions of internal versus external factors. External sources of change are influences that come from outside the business and can affect its operations and strategies.

Option A: Increase in consumer spending power. This option represents a change in the economic environment influencing consumers, thus impacting the business. Therefore, it is an external source of change.

Option B: Modification of its marketing campaign. This is an internal decision made by the business to adjust its strategies. Hence, it is not an external source.

Option C: The decision to market its product using e-commerce. This refers to an internal strategic choice made by the business; thus, it is not external.

Option D: Provision of electronic payment facilities for customers. Although it impacts customer interaction, this is a decision made by the business, making it an internal change.

Consequently, the correct answer is (A) Increase in consumer spending power as it is the only option that qualifies as an external source of change.