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Sam is asked by a company to participate in a survey on home security - HSC - SSCE Business Studies - Question 11 - 2013 - Paper 1
Question 11
Sam is asked by a company to participate in a survey on home security. After a few questions, she is asked if she would like to purchase a burglar alarm from the com... show full transcript
Worked Solution & Example Answer:Sam is asked by a company to participate in a survey on home security - HSC - SSCE Business Studies - Question 11 - 2013 - Paper 1
Step 1
What strategy is the company using?
Answer
The company is utilizing a strategy that involves suggestion, which is legal but may carry ethical concerns. The scenario describes a company engaging Sam in a survey and subsequently pushing a sales tactic for a burglar alarm. This method can be perceived as subtle coercion, indicating they may be utilizing 'suggesting', which fits the description of option (B): Suggesting, which is legal but may be unethical.