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LimpLeaf Pty Ltd conducted research before entering the tea market - HSC - SSCE Business Studies - Question 13 - 2024 - Paper 1
Question 13
LimpLeaf Pty Ltd conducted research before entering the tea market. The research found that customers, because of the company’s brand name, thought the product would... show full transcript
Worked Solution & Example Answer:LimpLeaf Pty Ltd conducted research before entering the tea market - HSC - SSCE Business Studies - Question 13 - 2024 - Paper 1
Step 1
What factor is influencing the customers’ choice?
Answer
The factor influencing the customers' choice is D. Psychological reasons. This is evident as customers associate the brand's reputation with the expected quality of the product, leading them to perceive it as inferior based on their preconceived notions.