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Sally shops at a particular store as she has always received excellent service there - HSC - SSCE Business Studies - Question 1 - 2014 - Paper 1
Question 1
Sally shops at a particular store as she has always received excellent service there. What type of factor is influencing her choice of store? (A) Economic (B) Gove... show full transcript
Worked Solution & Example Answer:Sally shops at a particular store as she has always received excellent service there - HSC - SSCE Business Studies - Question 1 - 2014 - Paper 1
Step 1
What type of factor is influencing her choice of store?
Answer
In this scenario, Sally's decision to shop at a particular store is influenced by her previous experiences of excellent service. This indicates that her choice is related to her feelings, perceptions, and attitudes towards the shopping experience, which falls under psychological factors. Psychological factors include motivations, beliefs, and emotions that impact a consumer's behavior. Thus, the correct answer is (C) Psychological.