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A shoe manufacturer has employed a high-profile teenage music star, Sandy, to launch its new fashion shoe line aimed at girls in the 8–12 age group - HSC - SSCE Business Studies - Question 25 - 2005 - Paper 1
Question 25
A shoe manufacturer has employed a high-profile teenage music star, Sandy, to launch its new fashion shoe line aimed at girls in the 8–12 age group. (a) Describe ON... show full transcript
Worked Solution & Example Answer:A shoe manufacturer has employed a high-profile teenage music star, Sandy, to launch its new fashion shoe line aimed at girls in the 8–12 age group - HSC - SSCE Business Studies - Question 25 - 2005 - Paper 1
Step 1
Describe ONE ethical issue involved in targeting this age group.
Answer
One significant ethical issue involved in targeting the 8-12 age group is the influence of role models on young consumers. Using a teenage music star like Sandy can create unrealistic expectations regarding body image and lifestyle. The advertisement may imply that by wearing the shoes, young girls can emulate a lifestyle that may not be attainable or healthy. This raises concerns about the messages conveyed to impressionable children, who may lack the maturity to critically evaluate these influences.
Step 2
Analyse ONE legal aspect related to the use of the above advertisement.
Answer
A critical legal aspect concerning the advertisement is the compliance with advertising standards related to children's marketing. In many jurisdictions, there are specific regulations that govern how products can be marketed to children, particularly regarding misleading claims or pressure tactics. The advertisement must not exploit the naivety of children or create undue pressure to conform to certain ideals. Additionally, the advertisement should ensure that any endorsements by the teenage star are truthful and not misleading about the product's benefits.