Why might a business adopt a standardised global approach to marketing? (A) To cater for local tastes (B) To minimise risk by hedging (C) To increase market segmentation (D) To take advantage of economies of scale - HSC - SSCE Business Studies - Question 19 - 2015 - Paper 1

A business might adopt a standardised global approach to marketing primarily to take advantage of economies of scale. This strategy allows the firm to reduce costs by producing a single marketing strategy for multiple markets, thus optimizing operational efficiency.

By standardising their marketing efforts across different countries, businesses can benefit from bulk purchasing of marketing materials, unified branding, and consistent messaging, leading to a stronger global brand identity. This, in turn, can translate into lower costs per unit and increased profitability as a result of higher market reach with reduced duplication of efforts.