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Yummy Foods currently manufactures and markets its mango ice-cream in Australia - HSC - SSCE Business Studies - Question 24 - 2004 - Paper 1
Question 24
Yummy Foods currently manufactures and markets its mango ice-cream in Australia. It is considering building another manufacturing plant in south-east Asia to develop... show full transcript
Worked Solution & Example Answer:Yummy Foods currently manufactures and markets its mango ice-cream in Australia - HSC - SSCE Business Studies - Question 24 - 2004 - Paper 1
Step 1
Outline TWO sociocultural factors of the south-east Asian market that Yummy Foods should take into account in its product design.
Answer
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Cultural Preferences: Yummy Foods should consider the local taste preferences in south-east Asia, which may include variations in sweetness, texture, and flavors that appeal to the local palate. For instance, incorporating tropical flavors such as coconut or jackfruit might enhance acceptance of its mango ice-cream.
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Health Consciousness: Increasingly, consumers in south-east Asia are becoming health-conscious. The product design should reflect this trend by potentially marketing the ice-cream as low-fat or containing natural ingredients, which can attract health-conscious consumers.
Step 2
Describe ONE economic factor that would influence consumers in south-east Asia to buy the mango ice-cream.
Answer
One significant economic factor is disposable income. In many south-east Asian countries, rising disposable incomes allow consumers to spend more on premium products, such as mango ice-cream. Yummy Foods could market its product as a high-quality treat, thereby appealing to consumers who seek indulgent options within their budget.