A business develops a shirt made from fabric which never stains or looks crushed - HSC - SSCE Business Studies - Question 6 - 2012 - Paper 1

This scenario describes a business initiative that involves developing a new product—specifically, a shirt made from innovative fabric—and then promoting it through an advertising campaign. The focus here is on how the business intends to connect with potential customers and inform them about its product.

Given the options:

• Industrial typically relates to the manufacturing process.
• Marketing involves activities aimed at promoting and selling products to consumers.
• Production deals with the creation of goods.
• Selling generally refers to the direct sale of a product to the consumer.

In this case, the implementation of an advertising campaign to inform people about the new shirt aligns best with the Marketing approach. Therefore, the correct answer is (B) Marketing.