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A confectionery company used to sell its chocolate bars direct to the public - HSC - SSCE Business Studies - Question 15 - 2016 - Paper 1
Question 15
A confectionery company used to sell its chocolate bars direct to the public. Now its products will only be available in supermarkets. How has the market for the pr... show full transcript
Worked Solution & Example Answer:A confectionery company used to sell its chocolate bars direct to the public - HSC - SSCE Business Studies - Question 15 - 2016 - Paper 1
Step 1
How has the market for the product changed?
Answer
The market for the confectionery company's chocolate bars has transitioned from a direct consumer market to being distributed through supermarkets, which acts as intermediaries. This implies that the company is no longer selling directly to consumers but instead relies on supermarkets to sell the products to end-users. Therefore, the correct choice is:
(C) From a consumer market to an intermediate market.