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Company XYZ allocates most of its marketing budget to advertising - HSC - SSCE Business Studies - Question 15 - 2013 - Paper 1
Question 15
Company XYZ allocates most of its marketing budget to advertising. What approach has XYZ adopted? (A) Selling approach (B) Market approach (C) Customer approach (D)... show full transcript
Worked Solution & Example Answer:Company XYZ allocates most of its marketing budget to advertising - HSC - SSCE Business Studies - Question 15 - 2013 - Paper 1
Step 1
What approach has XYZ adopted?
Answer
In evaluating the approach that Company XYZ has adopted, we need to analyze the information given regarding their allocation of the marketing budget.
When a company allocates most of its marketing resources, particularly its budget, towards advertising, it indicates that its primary focus is on promoting its products or services to potential customers. This behavior aligns with the characteristics of a selling approach, where the emphasis is on pushing the product to customers rather than understanding their needs or the market dynamics.
Thus, the correct answer is:
(A) Selling approach