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A shoe manufacturer has employed a high-profile teenage music star, Sandy, to launch its new fashion shoe line aimed at girls in the 8–12 age group - HSC - SSCE Business Studies - Question 25 - 2005 - Paper 1
Question 25
A shoe manufacturer has employed a high-profile teenage music star, Sandy, to launch its new fashion shoe line aimed at girls in the 8–12 age group. (a) Describe ON... show full transcript
Worked Solution & Example Answer:A shoe manufacturer has employed a high-profile teenage music star, Sandy, to launch its new fashion shoe line aimed at girls in the 8–12 age group - HSC - SSCE Business Studies - Question 25 - 2005 - Paper 1
Step 1
Describe ONE ethical issue involved in targeting this age group.
Answer
One ethical issue in targeting the 8-12 age group is the potential influence of the teenage role model, Sandy. Marketing strategies aimed at younger audiences must consider the impact of celebrity endorsements on their self-esteem and body image. The portrayal of teenagers can create unrealistic expectations among young girls, potentially leading them to feel inadequate if they do not meet those standards. Thus, it raises ethical concerns about the responsibility advertisers have in promoting positive and realistic images.
Step 2
Analyse ONE legal aspect related to the use of the above advertisement.
Answer
One legal aspect related to the advertisement is adherence to advertising regulations, particularly concerning marketing to children. Depending on the jurisdiction, there may be laws that govern truthfulness in advertising and prohibit deceptive practices. This includes ensuring that the advertisement does not mislead the audience about the product's effectiveness or fail to disclose any material facts. The use of a teenage public figure must also consider regulations related to children's privacy rights, ensuring that the advertisement respects the rights and well-being of minor celebrities and the children in its target demographic.