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Which of the following is an example of promotion as a marketing strategy for a new line of shampoo? (A) Creating a brand name (B) Making it available only in hair salons (C) Packaging in environmentally-friendly bottles (D) Advertising it as adding shine and volume to hair - HSC - SSCE Business Studies - Question 5 - 2009 - Paper 1
Question 5
Which of the following is an example of promotion as a marketing strategy for a new line of shampoo? (A) Creating a brand name (B) Making it available only in hair s... show full transcript
Worked Solution & Example Answer:Which of the following is an example of promotion as a marketing strategy for a new line of shampoo? (A) Creating a brand name (B) Making it available only in hair salons (C) Packaging in environmentally-friendly bottles (D) Advertising it as adding shine and volume to hair - HSC - SSCE Business Studies - Question 5 - 2009 - Paper 1
Step 1
Advertising it as adding shine and volume to hair
Answer
The correct choice is (D) Advertising it as adding shine and volume to hair. This option exemplifies promotion because it involves communicating the benefits of the product to the target audience. Promotion aims to inform and persuade potential customers about a product, and advertising how the shampoo adds shine and volume directly addresses customers’ desires and needs, making it a clear promotional strategy.