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Gemima is conducting research to find out about product usage and perceptions of price among members of the public - HSC - SSCE Business Studies - Question 8 - 2004 - Paper 1
Question 8
Gemima is conducting research to find out about product usage and perceptions of price among members of the public. She is stopping people in the shopping mall and a... show full transcript
Worked Solution & Example Answer:Gemima is conducting research to find out about product usage and perceptions of price among members of the public - HSC - SSCE Business Studies - Question 8 - 2004 - Paper 1
Step 1
What process is Gemina undertaking?
Answer
Gemina is conducting a survey by stopping people in a shopping mall. This method involves gathering firsthand information directly from individuals. Therefore, she is engaging in Collecting primary data. This type of data is specifically collected for the research at hand, as opposed to secondary data, which would involve analyzing pre-existing information.