A landscaping business includes an image of a large purple coloured tree on its website and its vehicles - HSC - SSCE Business Studies - Question 5 - 2018 - Paper 1

The inclusion of a large purple coloured tree in the landscaping business's branding is most likely aimed at Product branding. This approach allows the business to establish a distinct identity and visual representation that can become synonymous with its services. Using such a unique image helps differentiate the brand from competitors and creates a strong visual impact that can be memorable for customers.