Photo AI
A distributor of a new mop surveys people in a shopping centre about their cleaning habits - HSC - SSCE Business Studies - Question 11 - 2024 - Paper 1
Question 11
A distributor of a new mop surveys people in a shopping centre about their cleaning habits. The distributor then uses persuasive selling techniques to try and convin... show full transcript
Worked Solution & Example Answer:A distributor of a new mop surveys people in a shopping centre about their cleaning habits - HSC - SSCE Business Studies - Question 11 - 2024 - Paper 1
Step 1
This is an example of which selling technique?
Answer
The scenario described highlights a situation where a distributor gathers information about potential customers' cleaning habits and utilizes persuasive methods to influence their buying decision. This aligns with the concept of 'Personal selling', where direct interaction between the salesperson and the customer is used to facilitate the sale.
Therefore, the correct answer is B. Personal selling.