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Free samples of a breakfast cereal are given to supermarket customers to try - HSC - SSCE Business Studies - Question 3 - 2012 - Paper 1
Question 3
Free samples of a breakfast cereal are given to supermarket customers to try. For which stage of the product life cycle is this most likely to be an appropriate str... show full transcript
Worked Solution & Example Answer:Free samples of a breakfast cereal are given to supermarket customers to try - HSC - SSCE Business Studies - Question 3 - 2012 - Paper 1
Step 1
For which stage of the product life cycle is this most likely to be an appropriate strategy?
Answer
The free sampling of a breakfast cereal aims to generate interest and encourage trial among new customers. This strategy is often used during the Establishment stage of the product life cycle. At this stage, the product is introduced to the market, and offering samples helps in building awareness and encouraging initial purchases. Therefore, the most appropriate answer is (A) Establishment.