Which of the following best describes selling-oriented marketing?
(A) Using aggressive advertising to persuade customers to purchase products
(B) Satisfying the current and future preferences of customers to ensure long-term success
(C) Pursuing production efficiencies to deliver quality products at prices that attract consumers
(D) Enhancing the quality of working life to motivate staff to deliver high-quality goods and services - HSC - SSCE Business Studies - Question 7 - 2005 - Paper 1
Question 7
Which of the following best describes selling-oriented marketing?
(A) Using aggressive advertising to persuade customers to purchase products
(B) Satisfying the cur... show full transcript
Worked Solution & Example Answer:Which of the following best describes selling-oriented marketing?
(A) Using aggressive advertising to persuade customers to purchase products
(B) Satisfying the current and future preferences of customers to ensure long-term success
(C) Pursuing production efficiencies to deliver quality products at prices that attract consumers
(D) Enhancing the quality of working life to motivate staff to deliver high-quality goods and services - HSC - SSCE Business Studies - Question 7 - 2005 - Paper 1
Step 1
A) Using aggressive advertising to persuade customers to purchase products
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Answer
Selling-oriented marketing primarily focuses on pushing sales through aggressive tactics. This involves persuading customers to buy products, often through promotional strategies and advertising techniques that highlight the benefits of the products being sold, thus making option A the best description.
Step 2
B) Satisfying the current and future preferences of customers to ensure long-term success
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Answer
This approach relates more to a marketing orientation rather than a selling orientation, as it's about understanding customer needs rather than directly pushing for sales.
Step 3
C) Pursuing production efficiencies to deliver quality products at prices that attract consumers
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Answer
While this is critical for production-oriented strategies, it does not align well with the concept of selling-oriented marketing, which emphasizes sales and persuasion.
Step 4
D) Enhancing the quality of working life to motivate staff to deliver high-quality goods and services
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Answer
This option refers to internal strategies aimed at employee satisfaction and does not reflect the characteristics of selling-oriented marketing.
