An entrepreneur uses social media to sell make-up to her friends and acquaintances - HSC - SSCE Business Studies - Question 2 - 2018 - Paper 1

The entrepreneur is using E-marketing as her marketing strategy. This method involves leveraging social media platforms to reach potential customers. By utilizing online platforms to promote and sell products, the entrepreneur effectively engages with a broader audience while also targeting her immediate social circle of friends and acquaintances. E-marketing encompasses various digital marketing tactics, including social media advertising, which is specifically suitable for small businesses or individual sellers to connect with their customers directly.