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The table shows, for 2014 and 2015, the number of viewers of four television programs and the total number of viewers at the times when the programs were shown - HSC - SSCE Business Studies - Question 20 - 2015 - Paper 1

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The table shows, for 2014 and 2015, the number of viewers of four television programs and the total number of viewers at the times when the programs were shown. | P... show full transcript

Worked Solution & Example Answer:The table shows, for 2014 and 2015, the number of viewers of four television programs and the total number of viewers at the times when the programs were shown - HSC - SSCE Business Studies - Question 20 - 2015 - Paper 1

Step 1

Calculate market share for Program B in 2014

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Answer

To find the market share for Program B in 2014, use the formula:

Market Share=Program ViewersTotal Viewers\text{Market Share} = \frac{\text{Program Viewers}}{\text{Total Viewers}}

For 2014:

Market Share of B in 2014=300,0001,200,000=0.25 or 25%\text{Market Share of B in 2014} = \frac{300,000}{1,200,000} = 0.25\text{ or } 25\%

Step 2

Calculate market share for Program B in 2015

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Answer

Using the same formula for 2015:

Market Share of B in 2015=400,0001,400,000=0.2857 or 28.57%\text{Market Share of B in 2015} = \frac{400,000}{1,400,000} = 0.2857\text{ or } 28.57\%

Step 3

Compare market shares for Program B

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Answer

From the calculations:

  • Market Share of Program B in 2014: 25%
  • Market Share of Program B in 2015: 28.57%

Since the market share increased from 25% to 28.57%, Program B has indeed increased its market share.

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