Photo AI
A business develops video games - HSC - SSCE Business Studies - Question 22 - 2016 - Paper 1
Question 22
A business develops video games. It had three different games for sale last year. The table shows forecast and actual sales for each game. | | Foreca... show full transcript
Worked Solution & Example Answer:A business develops video games - HSC - SSCE Business Studies - Question 22 - 2016 - Paper 1
Step 1
Why is this information an important part of the marketing process?
Answer
This information is crucial as it enables the business to assess the effectiveness of its marketing strategies by comparing forecasted sales to actual sales. By evaluating these figures, the firm can identify discrepancies, allowing for adjustments in future marketing plans to ensure better alignment with market demands and customer preferences.
Step 2
With reference to the information, recommend a strategy for promoting game B.
Answer
Given that game B's actual sales are significantly lower than forecasted, a targeted promotional strategy is essential. Implementing a personal selling approach would be beneficial, as it allows for direct interaction with potential customers. Demonstrating the game's features can highlight its value, thereby engaging consumers more effectively and encouraging them to try it. Additionally, bundling game B with more popular games could attract buyers.
Step 3
With reference to the information, recommend a strategy for distributing game C.
Answer
Sales for game C have exceeded expectations, indicating a strong market demand. To capitalize on this success, the business should adopt an efficient distribution strategy to ensure prompt availability. This may involve improving logistics and transportation methods to reduce delivery times and enhance customer satisfaction. Partnering with retail players who have a robust distribution network can also facilitate better reach to end customers, ensuring that product availability matches demand.