Photo AI
A car company advertises its new luxury car as more exciting and fun to drive than its competitors' cars - HSC - SSCE Business Studies - Question 12 - 2013 - Paper 1
Question 12
A car company advertises its new luxury car as more exciting and fun to drive than its competitors' cars. What strategy is the car company using? (A) Opinion leade... show full transcript
Worked Solution & Example Answer:A car company advertises its new luxury car as more exciting and fun to drive than its competitors' cars - HSC - SSCE Business Studies - Question 12 - 2013 - Paper 1
Step 1
What strategy is the car company using?
Answer
The strategy that the car company is using is known as Positioning.
Explanation of Positioning
Positioning involves creating a unique impression in the customer's mind relative to competing products. By advertising its luxury car as more exciting and fun to drive, the company aims to create a distinct identity compared to competitors' offerings. This is a key aspect of marketing strategy where a brand seeks to occupy a specific niche in the marketplace.
Positioning is essential in differentiating a product based on attributes that appeal to the target audience, allowing the company to stand out in a competitive market.