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Consumers across the world recognise Coca-Cola as being a different product from Pepsi Cola - HSC - SSCE Business Studies - Question 9 - 2004 - Paper 1
Question 9
Consumers across the world recognise Coca-Cola as being a different product from Pepsi Cola. Which of the following explains this perception? (A) Global web (B) Glob... show full transcript
Worked Solution & Example Answer:Consumers across the world recognise Coca-Cola as being a different product from Pepsi Cola - HSC - SSCE Business Studies - Question 9 - 2004 - Paper 1
Step 1
Which of the following explains this perception?
Answer
The correct option is (B) Global branding.
Global branding refers to the strategies companies use to create a recognizable identity across multiple markets. Coca-Cola has established a strong brand image that resonates worldwide, distinguishing it clearly from Pepsi Cola.
While both brands may have similar products, Coca-Cola's effective branding strategies, including consistent messaging and logo visibility, contribute significantly to consumer perception. This identity allows consumers to recognize Coca-Cola as a distinct product.