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Company XYZ allocates most of its marketing budget to advertising - HSC - SSCE Business Studies - Question 15 - 2013 - Paper 1
Question 15
Company XYZ allocates most of its marketing budget to advertising. What approach has XYZ adopted? (A) Selling approach (B) Market approach (C) Customer approach (D)... show full transcript
Worked Solution & Example Answer:Company XYZ allocates most of its marketing budget to advertising - HSC - SSCE Business Studies - Question 15 - 2013 - Paper 1
Step 1
What approach has XYZ adopted?
Answer
XYZ has adopted a Selling approach in its marketing strategy. This approach focuses on promoting and selling products primarily through advertising. By allocating most of its marketing budget to advertising, XYZ aims to create awareness and generate demand for its products, which is characteristic of a selling-oriented strategy. This suggests that the company prioritizes selling over other marketing functions such as customer engagement or market research.