A manufacturer of dog biscuits would like to segment the market - HSC - SSCE Business Studies - Question 4 - 2010 - Paper 1

In market segmentation, the goal is to identify distinct groups of consumers based on their preferences, demographics, or purchasing behavior. Option (B), promoting to high income consumers, represents a clear segmentation strategy. This approach targets a specific demographic with higher disposable income, suggesting tailored marketing tactics and product positioning aimed at this group. In contrast, the other options do not directly target or identify specific consumer segments.