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Expo Publications produces and sells a monthly four-wheel drive magazine across New South Wales - HSC - SSCE Business Studies - Question 24 - 2003 - Paper 1
Question 24
Expo Publications produces and sells a monthly four-wheel drive magazine across New South Wales. Reader profiles of the four-wheel drive segment of the magazine mark... show full transcript
Worked Solution & Example Answer:Expo Publications produces and sells a monthly four-wheel drive magazine across New South Wales - HSC - SSCE Business Studies - Question 24 - 2003 - Paper 1
Step 1
Step 2
Recommend a promotional strategy to expand Expo Publications’ reader profile to include males aged from 25 to 40.
Answer
To target males aged 25 to 40, a personal selling approach can be employed. This strategy involves engaging potential readers through tailgate events at off-road parks or adventure activities, showcasing the magazine's content in a relatable setting. Additionally, utilizing social media campaigns that include influencer partnerships in the automotive field can effectively reach this demographic, offering tailored content and promotions.
Step 3
Evaluate TWO product strategies that Expo Publications could implement to increase magazine sales.
Answer
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One effective strategy would be to introduce a digital version of the magazine that includes interactive content such as videos and user forums. This may attract younger readers who prefer online platforms while enhancing reader engagement through multimedia.
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Another strategy could involve creating special editions of the magazine that focus on trending topics in the four-wheel drive community, such as vehicle modifications and travel guides. By offering exclusive content related to current trends, the magazine can appeal to both existing and new readers, thereby boosting sales.