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A landscaping business includes an image of a large purple coloured tree on its website and its vehicles - HSC - SSCE Business Studies - Question 5 - 2018 - Paper 1
Question 5
A landscaping business includes an image of a large purple coloured tree on its website and its vehicles. Which of the following is the most likely reason for this?... show full transcript
Worked Solution & Example Answer:A landscaping business includes an image of a large purple coloured tree on its website and its vehicles - HSC - SSCE Business Studies - Question 5 - 2018 - Paper 1
Step 1
Which of the following is the most likely reason for this?
Answer
The use of a large purple coloured tree in the landscaping business's branding is most likely related to Product branding. This approach helps to create a memorable identity for the business that differentiates it from competitors. The unique image may appeal to specific customer demographics and establish a brand personality, which is crucial for consumer recognition and loyalty.