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A manufacturing business has conducted a situational analysis and determined the following: - It has loyal customers who make repeat purchases - HSC - SSCE Business Studies - Question 23 - 2018 - Paper 1
Question 23
A manufacturing business has conducted a situational analysis and determined the following: - It has loyal customers who make repeat purchases. - The size of the Au... show full transcript
Worked Solution & Example Answer:A manufacturing business has conducted a situational analysis and determined the following: - It has loyal customers who make repeat purchases - HSC - SSCE Business Studies - Question 23 - 2018 - Paper 1
Step 1
Step 2
Why could monitoring and controlling be an important part of the marketing process for this business?
Answer
Monitoring and controlling in the marketing process allows the business to track the effectiveness of its marketing strategies and make necessary adjustments. This ensures that marketing efforts remain aligned with business objectives and responsive to market changes. Furthermore, it helps in identifying trends and customer feedback, which can guide product development and enhance customer satisfaction.