Photo AI
The following diagram illustrates the market distribution of products J, K, L and M - HSC - SSCE Business Studies - Question 5 - 2003 - Paper 1
Question 5
The following diagram illustrates the market distribution of products J, K, L and M. Service station convenience stores Supermarket chains Department stores M... show full transcript
Worked Solution & Example Answer:The following diagram illustrates the market distribution of products J, K, L and M - HSC - SSCE Business Studies - Question 5 - 2003 - Paper 1
Step 1
Which of the following statements is correct?
Answer
To determine the correct statement regarding the distribution of products, we analyze the distribution channels in the market diagram:
- Product J is available through telemarketing and direct sales, indicating a selective distribution strategy.
- Product K is available through convenience stores, supermarket chains, and vending machines, suggesting an intensive distribution strategy.
- Product L is exclusively mentioned in department stores, indicating exclusive distribution.
- Product M is primarily distributed through direct sales, suggesting it may have a more restricted availability.
After analyzing the options, we find that:
- Option A incorrectly distributes Product J intensively.
- Option B also misrepresents Product J's distribution.
- Option C correctly states Product K's intensive distribution but incorrectly suggests Product M is exclusive.
- Option D correctly categorizes Product K as exclusive and Product L as selective based on their respective distribution channels.
Thus, the correct answer is (C): Product K is distributed intensively and Product M is distributed exclusively.