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As part of its marketing activities, a business provides financial support for a regional sporting event - HSC - SSCE Business Studies - Question 19 - 2001 - Paper 1
Question 19
As part of its marketing activities, a business provides financial support for a regional sporting event. Which marketing strategy is it using? (A) Product (B) Pri... show full transcript
Worked Solution & Example Answer:As part of its marketing activities, a business provides financial support for a regional sporting event - HSC - SSCE Business Studies - Question 19 - 2001 - Paper 1
Step 1
Which marketing strategy is it using?
Answer
The business is providing financial support for a regional sporting event, which indicates that it is engaged in a marketing strategy aimed at increasing brand visibility and customer engagement. This aligns with the concept of 'Promotion.' Promotional activities often include sponsorships of events to boost brand recognition and attract potential customers. Therefore, the correct answer is (C) Promotion.