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A distributor of a new mop surveys people in a shopping centre about their cleaning habits - HSC - SSCE Business Studies - Question 11 - 2024 - Paper 1
Question 11
A distributor of a new mop surveys people in a shopping centre about their cleaning habits. The distributor then uses persuasive selling techniques to try and convin... show full transcript
Worked Solution & Example Answer:A distributor of a new mop surveys people in a shopping centre about their cleaning habits - HSC - SSCE Business Studies - Question 11 - 2024 - Paper 1
Step 1
This is an example of which selling technique?
Answer
The scenario describes a situation where a distributor surveys potential customers and employs persuasive techniques to promote a product. This aligns closely with Personal Selling. This technique involves direct interaction between the salesperson and the customer, aiming to meet the customer's needs and persuade them to make a purchase. Therefore, the correct answer is B. Personal selling.