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Two boxes of oats are shown - HSC - SSCE Business Studies - Question 8 - 2020 - Paper 1
Question 8
Two boxes of oats are shown. Product A 300 g Product B Miller’s Farm Fruit Oats 300 g Which strategy is being used by Product B that is not being used by Produ... show full transcript
Worked Solution & Example Answer:Two boxes of oats are shown - HSC - SSCE Business Studies - Question 8 - 2020 - Paper 1
Step 1
Which strategy is being used by Product B that is not being used by Product A?
Answer
Product B employs a branding strategy as indicated by the name "Miller’s Farm Fruit Oats" prominently displayed on the packaging. This establishes a brand identity that is missing from Product A, which simply identifies itself as "Fruit Oats" without any brand name. Branding differentiates products in the market and fosters customer loyalty.