Salty Sunscreens sells the following sunscreens, both containing the same ingredients - HSC - SSCE Business Studies - Question 10 - 2017 - Paper 1
Question 10
Salty Sunscreens sells the following sunscreens, both containing the same ingredients.

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Worked Solution & Example Answer:Salty Sunscreens sells the following sunscreens, both containing the same ingredients - HSC - SSCE Business Studies - Question 10 - 2017 - Paper 1
Step 1
This is an example of which of the following?
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Answer
The scenario describes two sunscreens with the same ingredients but differing prices: 15forteenagersand10 for adults. This pricing strategy reflects the concept of price discrimination, where a seller charges different prices for the same product based on the segment of the market (in this case, age group). Thus, the correct answer is D. Price discrimination.