Which of the following best describes selling-oriented marketing?
(A) Using aggressive advertising to persuade customers to purchase products
(B) Satisfying the current and future preferences of customers to ensure long-term success
(C) Pursuing production efficiencies to deliver quality products at prices that attract consumers
(D) Enhancing the quality of working life to motivate staff to deliver high-quality goods and services - HSC - SSCE Business Studies - Question 7 - 2005 - Paper 1
Question 7
Which of the following best describes selling-oriented marketing?
(A) Using aggressive advertising to persuade customers to purchase products
(B) Satisfying the cu... show full transcript
Worked Solution & Example Answer:Which of the following best describes selling-oriented marketing?
(A) Using aggressive advertising to persuade customers to purchase products
(B) Satisfying the current and future preferences of customers to ensure long-term success
(C) Pursuing production efficiencies to deliver quality products at prices that attract consumers
(D) Enhancing the quality of working life to motivate staff to deliver high-quality goods and services - HSC - SSCE Business Studies - Question 7 - 2005 - Paper 1
Step 1
Using aggressive advertising to persuade customers to purchase products
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Answer
Selling-oriented marketing emphasizes utilizing aggressive strategies to convince customers to buy products. This approach typically focuses on persuasion techniques aimed at driving immediate sales rather than fostering long-term customer relationships.
Step 2
Satisfying the current and future preferences of customers to ensure long-term success
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Answer
This statement relates more to customer-oriented or market-oriented marketing, which aims at understanding and fulfilling customer needs to build lasting relationships.
Step 3
Pursuing production efficiencies to deliver quality products at prices that attract consumers
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Answer
This approach is more aligned with production-oriented marketing, focusing on operational efficiency and cost-effectiveness rather than aggressive selling techniques.
Step 4
Enhancing the quality of working life to motivate staff to deliver high-quality goods and services
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Answer
This statement pertains to internal marketing, emphasizing employee motivation and satisfaction as key components of delivering excellent products and services.
