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An Australian shoe manufacturer creates a new logo to establish a global brand image - HSC - SSCE Business Studies - Question 7 - 2002 - Paper 1
Question 7
An Australian shoe manufacturer creates a new logo to establish a global brand image. Which type of marketing strategy is it addressing? (A) Product (B) Price (C)... show full transcript
Worked Solution & Example Answer:An Australian shoe manufacturer creates a new logo to establish a global brand image - HSC - SSCE Business Studies - Question 7 - 2002 - Paper 1
Step 1
Identify the marketing strategy
Answer
In this scenario, the creation of a new logo is aimed at establishing a global brand image. This action primarily addresses how the brand is presented to the market, which falls under the category of 'Promotion'. Promotion strategies are designed to communicate the brand's value, attract customers, and ultimately shape perception. Therefore, the correct answer is (C) Promotion.