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A sports clothing manufacturer is experiencing increased competition and plans to relaunch its product - HSC - SSCE Business Studies - Question 16 - 2007 - Paper 1
Question 16
A sports clothing manufacturer is experiencing increased competition and plans to relaunch its product. Which strategy is most appropriate for this phase in the pro... show full transcript
Worked Solution & Example Answer:A sports clothing manufacturer is experiencing increased competition and plans to relaunch its product - HSC - SSCE Business Studies - Question 16 - 2007 - Paper 1
Step 1
Which strategy is most appropriate for this phase in the product life cycle?
Answer
In the context of a product lifecycle, when a company is facing increased competition and aims to relaunch its product, the most suitable approach is to enhance its brand image. Therefore, the strategy that aligns with this objective is:
(D) Create a modern image for the clothing range.
This strategy focuses on revitalizing the brand and attracting new customers, making it compatible with the challenges of heightened competition.