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Fortunes Financial Advisory Service offers free entry in a competition to win a jet ski - HSC - SSCE Business Studies - Question 18 - 2003 - Paper 1
Question 18
Fortunes Financial Advisory Service offers free entry in a competition to win a jet ski. The free entry is in return for the completion of a short survey that asks a... show full transcript
Worked Solution & Example Answer:Fortunes Financial Advisory Service offers free entry in a competition to win a jet ski - HSC - SSCE Business Studies - Question 18 - 2003 - Paper 1
Step 1
What is the unethical marketing method being used by Fortunes Financial Advisory Service?
Answer
The unethical marketing method being used by Fortunes Financial Advisory Service is referred to as 'Sugging' (Selling under the guise of a survey). This practice involves conducting surveys with the primary intention of selling a product or service, rather than gathering information for research purposes. In this context, the company offers a free entry in a competition only in exchange for personal details and later contacts entrants to promote their services, which constitutes unethical marketing behavior.