Fortunes Financial Advisory Service offers free entry in a competition to win a jet ski - HSC - SSCE Business Studies - Question 18 - 2003 - Paper 1

The unethical marketing method being used by Fortunes Financial Advisory Service is referred to as 'Sugging' (Selling under the guise of a survey). This practice involves conducting surveys with the primary intention of selling a product or service, rather than gathering information for research purposes. In this context, the company offers a free entry in a competition only in exchange for personal details and later contacts entrants to promote their services, which constitutes unethical marketing behavior.