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A business develops video games - HSC - SSCE Business Studies - Question 22 - 2016 - Paper 1
Question 22
A business develops video games. It had three different games for sale last year. The table shows forecast and actual sales for each game. | Forecast sales ($) | Ac... show full transcript
Worked Solution & Example Answer:A business develops video games - HSC - SSCE Business Studies - Question 22 - 2016 - Paper 1
Step 1
Why is this information an important part of the marketing process?
Answer
This information is crucial as it allows the business to compare actual and forecasted results, helping to assess the effectiveness of the marketing strategy. By analyzing this data, the firm can identify whether their marketing plans require adjustments to better meet their sales targets.
Step 2
With reference to the information, recommend a strategy for promoting game B.
Answer
Given that actual sales for game B are significantly lower than forecasted, a new promotion strategy is essential. A personal selling approach could be beneficial, as it allows direct engagement with potential customers. This strategy enables the demonstration of the game's features, thereby attracting more buyers and also promoting other products in the range.
Step 3
With reference to the information, recommend a strategy for distributing game C.
Answer
Since actual sales for game C far exceed predictions, the business should focus on optimizing distribution strategies to keep up with demand. They may need to enhance their supply chain logistics to ensure quick and efficient delivery to customers, addressing any physical distribution challenges they might face.