Which of the following best illustrates relationship marketing?
A - HSC - SSCE Business Studies - Question 3 - 2023 - Paper 1
Question 3
Which of the following best illustrates relationship marketing?
A. Creating long-term customer loyalty
B. Distributing goods directly to customers
C. Using promotio... show full transcript
Worked Solution & Example Answer:Which of the following best illustrates relationship marketing?
A - HSC - SSCE Business Studies - Question 3 - 2023 - Paper 1
Step 1
Identify the core concept of relationship marketing
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Answer
Relationship marketing focuses on building and maintaining long-term relationships with customers, emphasizing customer loyalty, satisfaction, and engagement over time.
Step 2
Evaluate each option
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Answer
A. Creating long-term customer loyalty is directly aligned with relationship marketing as it aims to foster strong and lasting connections with customers.
B. Distributing goods directly to customers pertains more to logistics than relationship marketing.
C. Using promotions to increase customer sales may generate short-term revenue but does not emphasize long-term relationships.
D. Basing the marketing mix on customer feedback is essential for adapting to customer needs but is not the primary focus of relationship marketing.
Step 3
Select the best answer
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Answer
Based on the evaluation, the best option that illustrates relationship marketing is A. Creating long-term customer loyalty.
