A large construction company has decided to focus their operations on design and innovation - HSC - SSCE Business Studies - Question 15 - 2023 - Paper 1

Given that the construction company is focusing on design and innovation, the best operational management strategy that describes this approach is Goods/services differentiation. This strategy emphasizes creating unique products or services that stand out in the market, often through innovative design, which aligns perfectly with the company's goal of emphasizing innovation.