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Which of the following is an example of service differentiation? A - HSC - SSCE Business Studies - Question 12 - 2022 - Paper 1
Question 12
Which of the following is an example of service differentiation? A. A car manufacturer supplies cars with premium tinted windows. B. A chemist issues a patient wit... show full transcript
Worked Solution & Example Answer:Which of the following is an example of service differentiation? A - HSC - SSCE Business Studies - Question 12 - 2022 - Paper 1
Step 1
C. A shoe store assistant spends varying amounts of time with customers.
Answer
Service differentiation refers to the ways a business distinguishes its services from its competitors in order to attract customers. In this case, the shoe store assistant’s varying amount of time spent with customers illustrates a personalized service approach, which can enhance customer satisfaction and loyalty. This does not apply to the other options, as they pertain more to product features or transactional activities rather than differentiation of service.