A florist designs floral displays for weddings to suit the colour preferences of individual couples - HSC - SSCE Business Studies - Question 2 - 2023 - Paper 1

The main performance objective being targeted by the florist is Customisation. This is because the florist designs displays that cater specifically to the individual colour preferences of couples. Customisation focuses on tailoring products or services to meet the unique needs of each customer, which aligns perfectly with the florist's goal of creating personalized wedding floral arrangements.