Photo AI
A piano teaching business which guarantees highly qualified and experienced teachers is rapidly expanding across all states of Australia - HSC - SSCE Business Studies - Question 23 - 2024 - Paper 1
Question 23
A piano teaching business which guarantees highly qualified and experienced teachers is rapidly expanding across all states of Australia. (a) Outline how marketing ... show full transcript
Worked Solution & Example Answer:A piano teaching business which guarantees highly qualified and experienced teachers is rapidly expanding across all states of Australia - HSC - SSCE Business Studies - Question 23 - 2024 - Paper 1
Step 1
Outline how marketing of this business relies on an effective human resources department.
Answer
Marketing for this piano teaching business is heavily dependent on the effective functioning of its human resources department. To successfully advertise and promote the business as one featuring highly skilled teachers, the human resources team must diligently hire instructors who possess the requisite qualifications and teaching abilities. Moreover, this department is vital for ensuring that the teachers are not only adept at playing the piano but also capable of delivering quality lessons, fostering a positive learning environment that can be highlighted during marketing campaigns.
Step 2
How may economic factors influence customers choosing this business?
Answer
Economic factors significantly influence customer behavior, particularly in education services like piano lessons. For instance:
- Disposable Income: Customers with higher disposable income are more likely to invest in piano lessons, while a downturn could diminish their willingness to spend.
- Economic Downturns: During economic hardships, potential customers may prioritize essential expenses over non-essential services like music lessons, causing a decline in business.
- Employment Rates: Job security and rising incomes can boost the willingness of consumers to invest in leisure activities, such as learning to play the piano.
These economic indicators are crucial in shaping customer choices and overall demand for the business.