A business sells jewellery to 15–20 year olds - HSC - SSCE Business Studies - Question 1 - 2009 - Paper 1

The business is targeting a Niche market. A niche market is a specific segment of a larger market that is defined by its own unique needs, preferences, or identity. In this case, the business focuses on selling jewellery specifically to a narrow age range of 15–20 year olds, which characterizes the niche it operates within. This targeted approach often allows businesses to cater better to the specific preferences of their unique customer base, differentiating them from broader markets.